Category: Fundraising
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What Is Crowdfunding? — A New Way to Raise Funds and How to Use It Well
Introduction When you want to launch a new product, start a service, or tackle a social issue, crowdfunding has become a popular alternative to bank loans and self-funding. It allows individuals and small businesses to raise money from many supporters via the internet, and the practice is now well established in Japan. This article summarizes the types of crowdfunding, major Japanese platforms, and practical tips for using it effectively, based on the situation as of April 2026. It draws on…